Go To Indiana Beef Cattle Association

New Apparel!

Have you ever wanted one of those iconic Beef. It's Whats For Dinner shirts? Or any other Indiana Beef Apparel?

 We are so excited to share our updated apparel website! You will be able to order any of our 3 logos on a variety of apparel options! Our website is still in the beginning stages of being updated and changed so please continue to check back for new options!

Click Here to Shop!


Chatting about the Checkoff

How to chat with fellow producers about the checkoff.  Conversations about the Beef Checkoff are happening in our local and virtual communities, and farmers and ranchers need to be engaged. Click the link below for talking points, tips, and resources.

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ROI Checkoff
Kick off 2023 with recipes and tips for strength

Elite athlete and Sports Dietitian provide tips to beef up your lean protein game in the new year. 

Read more here. 


Resources for Parents and Teachers

The Science Behind Promoting Beef

Did you know that the Beef Checkoff funds research to better understand beef’s role in health? The Beef Checkoff works alongside universities and institutions to conduct high-quality scientific research on beef’s nutritional benefits, providing a sound factual basis to promote beef’s role in a healthy diet and drive demand.

Click Here for More Information and Resources

The BQA in Indiana

Beef Quality Assurance (BQA) Training and Certification Requirement

Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry. You can find the link to the BQA website where you can get certified today for free by clicking here. 

BQA logo

Beef for Better Health


Beef's Protein

If you’re ready to make this one change to your diet, you can start by balancing your protein intake across your meals.

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april team beef

Indiana Team Beef

Indiana Team Beef has arrived! The Indiana Beef Council welcomes runners of all experience levels to join Indiana Team Beef! 

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Beef for All Ages

Beyond the special memories around the table and the tasty delights we experience across a lifetime, the foods we eat provide our bodies with fuel to thrive and grow.

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Veal fajitas


We know as you make food choices, that your decisions are more than just about taste, convenience and nutrition. We understand you value how that food is produced, who’s involved in producing it and what its greater impact is on our environment, our health, and the health and wellbeing of the animals we care for on the farm.

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veal calves


Welcome to the farm. Veal farmers are committed to the values that have guided American farmers for generations. Farmers know animals raised for food deserve the highest standards of care, and compassion. They are committed to ensuring consumer expectations are met for producing safe and wholesome food raised responsibly.

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News and Events 


Tony Romo's Tailgating Playbook

When it’s time to deliver for the big game, there’s no better duo to call on than Tony Romo and Beef. Tony Romo’s Tailgating Playbook has the formula to win big at the tailgate this season. Whether you’re in the parking lot or just your backyard, you’ll be the MVP of the party with these tailgating recipes and tips.

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Kid friendly meals

Kid-Friendly Meal Solutions

As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.

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Meat Temp

Tips for Beef Safety at Home

To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home

Cuban crispy shredded beef

Favorite Fall Recipes

As the days get shorter and the weather turns colder, it’s time to fall in love with these Fall recipes. With Chili, Pot Roasts and much more, you’ll find the perfect autumn meal.

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