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Beef. It's What's for Dinner

United We Steak

Join with your fellow Americans in a delicious celebration and stand behind the grill. After all, we are a country of 50 states with countless tastes. Indiana is the crossroads of grilling this summer. Join your fellow states in Victory Lane as United We Steak.

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Indiana steak

Chatting about the Checkoff

How to chat with fellow producers about the checkoff.  Conversations about the Beef Checkoff are happening in our local and virtual communities, and farmers and ranchers need to be engaged. Click the link below for talking points, tips, and resources.

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ROI Checkoff

Resources for Parents and Teachers

RD Talking Points

Meatless Monday Messaging

The Dietary Guidelines for Americans recommend eating a variety of foods (from every food group) and yet Meatless Mondays suggest just the opposite: remove certain nutrient-rich foods from the diet, which is contradictory to our mission in helping Americans eat more healthfully. 

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The BQA in Indiana

Beef Quality Assurance (BQA) Training and Certification Requirement

Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry. You can find the link to the BQA website where you can get certified today for free by clicking here. 

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Beef for Better Health


Beef's Protein

If you’re ready to make this one change to your diet, you can start by balancing your protein intake across your meals.

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april team beef

Indiana Team Beef

Indiana Team Beef has arrived! The Indiana Beef Council welcomes runners of all experience levels to join Indiana Team Beef! 

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Beef for All Ages

Beyond the special memories around the table and the tasty delights we experience across a lifetime, the foods we eat provide our bodies with fuel to thrive and grow.

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Make it Memorable. Make it Veal.

Veal Made Easy is a place to find easy to prepare veal recipes and how-to videos as well as cooking tips and nutritional information. Browse through recipes and videos and start cooking with veal today!

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veal calves

Thinking Differently About Veal 

Veal farmers have an ethical obligation to provide each animal with appropriate quality care through each stage of life. This is achieved by establishing on-farm programs and training that seek to maximize animal health while minimizing stress and disease. 

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Veal group highlights modern practices in video

Milk-fed veal in the 21st century is not raised the same way as it was 20 years ago, and the American Veal Association wants to educate consumers about that. The organization has produced a new video, “American Veal Today,” that takes viewers to veal farms and introduces them to AVA members on the job. The video addresses animal handling questions and feeding and nutrition issues with AVA members, including veterinarian Dr. Marissa Hake and nutritionist Dr. Sonia Arnold. Veal calves are raised in group pens, the video emphasizes, and are never tethered.

You can check it out the video here 


News and Events 



Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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Kid friendly meals

Kid-Friendly Meal Solutions

As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.

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Meat Temp

Tips for Beef Safety at Home

To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home

Cuban crispy shredded beef

Recipe: Cuban Crispy Shredded Beef

A few simple ingredients can take leftover Pot Roast to the next level. Traditionally known as Vaca Frita, sautéed beef with bell pepper, onion and lime juice, commonly served with rice and black beans. Delicious!

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